Don’t just take our word for it
It’s official – sustainability is no longer a brand issue or evidence of corporate social responsibility: it’s a key business driver.
We’re already directing our insight and analysis offer towards helping organisations make well informed long-term sustainability decisions, but it’s always nice to have your convictions reaffirmed. Companies aren’t investing in this field because they want to be seen to be green, but because it makes sound business sense, and that’s what will keep it going.
So here’s a short selection of views I’ve come across about why sustainability is central to business. What also emerges, of course, is that business is central to sustainability. Green campaigners have kept the torch alight for decades, but it will take the mass momentum of the business economy to make a difference at the scale that’s required.
“The scales literally fell from my eyes, and it was so obvious that any business which focuses on the things that are important to its customers will not be wasting resources anywhere in its business, as any unit of waste is one less unit of resource. The whole logic that smart business is a sustainable business came through in spades. Never mind the science; what business is about is being ruthlessly effective delivering value to our customers, and that must be about stripping out inefficiency of any kind. Why would you knowingly waste the resources of the Earth?” Ronan Dunne, Chief Executive, O2 UK
“For Addison Lee, it’s always been about the commercial benefits – more than the green agenda. We made the company more efficient, and as a result, its carbon footprint kept shrinking. It was a series of steps, starting with simple things like fitting windows with high insulation ratings. Our ‘green’ action plan said to put better windows on the first floor, but the cost benefits were so clear that we did the whole building.” John Griffin, CEO, Addison Lee
“Doing the right thing on climate change saves money, retains customers, creates new market opportunity and takes you beyond just compliance. It reduces your risk exposure and reduces risk to shareholders.” Dr Jonathan Foot, Chief Environmental Officer, EDF Energy
“Think about it…if we throw it away, we had to buy it first. So we pay twice, once to get it, once to have it taken away. What if we reverse that cycle? What if our suppliers send us less, and everything they send us has value as a recycled product? No waste, and we get paid instead.” Lee Scott, Chief Executive, Wal-Mart
“Business is the force of change. Business is essential to solving the climate crisis, because this is what business is best at: innovating, changing, addressing risks, searching for opportunities. There is no more vital task.” Richard Branson
“It is not the strongest species that survive, nor the most intelligent, but the ones who are most responsive to change.” Charles Darwin
Ruth Keily