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Posts Tagged ‘products’

Spot hard data pattern, add soft knowledge

Thursday, February 2nd, 2012

All the development work we’re currently doing is designed to allow users to share data and map visualisations with colleagues and stakeholders. We’re automating that process by which you call someone over to look at something on your screen – together with the process of gathering the comments they make. A hotspot (or coolspot) on a map often prompts someone with local knowledge to say, “Oh, I know that road, it’s different from the next street because…”

This qualitative knowledge makes sense of the quantitative evidence and often contains the insights you need to make a decision based on the findings. The more people you involve, the more reliable the consensus findings become.

Here’s an example of a visually distinct correlation between two datasets for Great Manchester which needs some local qualitative knowledge. We were thinking about this week’s debate over the status of some qualifications being downgraded in school league tables, and whether employment data could indicate any relationship between school attainment and the value delivered back to the surrounding community.

In an exploratory way, we looked at data for the city for residents with level 4 qualifications and above (level 4 is one higher than A levels, e.g. diplomas, professional certificates, on up to HNDs, degrees, masters and so on). Almost accidentally, we compared this city-scale data pattern with residents employed in manufacturing. The two maps are below:

Percent residents with level 4 qualifications & above (darkest shades = 30%+)

Percent residents employed in manufacturing (darkest shades 20%+)

If we image a slice of pie extending south from the centre of the city, the lack of manufacturing employment and the relatively high level of qualification is visually evident (and yes, Moss Side is a blob in the middle of the pie slice – but the inverse relationship between the two phenomena seems consistent even here). The tools we’re building allow you to add markers and annotations to illustrate something exactly like this, but we’ll have to make do with pie for now.

So does manufacturing still offer relatively high levels of employment to those workers with qualifications below level 4, as we might have expected 30 years ago perhaps? Or is it more significant that higher-qualified people are disproportionately likely to live south of the centre and be employed in the service sector?

With more and better data, could we test the hypothesis that qualifications relevant to manufacturing and other local employers would add even greater value to the community than traditional academic exams – perhaps in the shape of a reduced benefits budget and related regeneration effects?

The truthful answer here and now is that I don’t know, but I bet among the residents of Manchester and equivalent cities the ‘soft’ knowledge exists to make perfect sense of these patterns, once we know they’re there, and to shape policy accordingly.

Any insight to share? Let us know below. Meanwhile it’s back to the coding coalface…

Unmasking the villain

Thursday, February 10th, 2011

We need tools to overcome the confinement of the consultant’s report

Pile of paper reportsWe’re doing some fairly hard-core product development at the moment, and when the results hit the beta release stage we’ll have the details here. As the process continues, it’s interesting how every conversation we have with clients, would-be clients and partner suppliers seems to point to the same needs.

The core issue is how clients and consultants can work together in a way which maximises the value of the undoubted expertise of the consultant, and which enables the client to do something practical with the outcomes.

The villain of the piece? It’s the consultant’s report. Hours and hours of work collecting information, hours and hours more beautifully summarising and recommending, then whump! it lands on a few desks.

Then what? Who has time to read it properly? Who has the knowledge to draw relevant conclusions? How does the client implement recommendations?

If input information is collected in isolation from client stakeholders, and the process does not build capacity within that organisation to do something tangible with the outputs later, the insight is lost.

No matter how relevant, incisive and accurate, no matter the time or cost invested, the wisdom contained in the report is confined for the lack of a means to share and reveal it.

As seasoned GIS users will know, presenting data on maps does reveal key phenomena in a way that a paragraph of description doesn’t, and we know leading consultants in multiple fields who are waking up to the power of this.

Even this isn’t enough unless the maps, the data visualisations and the expert interpretation are exposed to multiple pairs of eyes. We need the ‘wisdom of the crowd’ to drag all that valuable knowledge out into the world and make it work for us.

We need the tools to make this process simple and engaging, and both consultants and their clients will benefit.

Better get back to the coalface then. It’s reassuring to know all this work is in a good cause.

Ruth Keily

Town Centre Intelligence stocks more shop vacancy insight

Thursday, August 6th, 2009

Our friends at The Local Data Company have been busy analysing the data in Town Centre Intelligence (TCI), the all-singing all-dancing urban information tool we helped them develop.

As shops close around the UK, The Local Data Company keeps track with Town Centre Intelligence, built by GeofuturesYou couldn’t move for stories about retail vacancies derived from TCI data last week, and no wonder – our high streets have a gap-toothed look about them just now, and the information from TCI is really too good to ignore. See how the BBC covered the story here.

TCI allows easy (and statistically robust) comparisons between town centres – defined consistently across Great Britain by the government boundaries defined by a Geofutures methodology.

This reveals significant regional variations in the vacancy rate – southern towns and cities are still faring much better than their northern counterparts, where vacancy rates have doubled since mid-2008, while Wales and the West are performing better than average with only a 25% increase in the same period.

A similar pattern was revealed when LDC researched what has happened to empty Woolworths premises. About 70% of all the stores are still empty, but within this national picture, fewer than 50% of Greater London Woolworths premises have not been re-let, while 90% of those in north-east England are still vacant.

Of those Woolworths stores which have been re-let or are in negotiation, LDC found 30% becoming supermarkets and 42% opening as discount stores including 99p Stores, Poundland and Bargain Madness – an interesting trend which will have long-lasting impact on the profile of town centre street scapes.

We’re continuing to work with The Local Data Company to mine more insight from the data. A special area of interest is the difference in performance between traditional high streets and shopping centres, where trends like the tide of discount stores in lower-rent locations may prove to be highly relevant. We’ll have an update soon.

Retail vacancies soar, TCI reveals

Friday, July 10th, 2009

Town Centre Intelligence (TCI), the new urban data management tool we developed for The Local Data Company, reveals that UK retail vacancy rates rose from 4% to 12% in the 6 months to March.

We were chuffed to see that the Financial Times used this information as a source for a headline story on 16 May 2009, also using the data to highlight the worst-affected sectors – predictably perhaps, these are fashion, electrical, furniture DIY and jewellery retailers.

The application delivers constantly-updated data on 675 town centres across Great Britain, giving instant insights to planners, developers and investors into the retail mix and the health of the high street.

TCI highlights that the last two quarters have seen fast growth in the rate of shop vacancies, with particularly high levels in the north east of England and the West Midlands, as the contour map created by Geofutures for the FT illustrates.

Map of retail vacancies Q4 08-Q1 09 prepared by Geofutures for the Financial Times

Map of retail vacancies Q4 08-Q1 09 prepared by Geofutures for the Financial Times

The specific effects of the credit crunch can be seen in the nature of these vacancies: the overall closure rate has not increased significantly, but the numbers of new openings – often reliant upon bank finance – have shown a sharp reduction.

The main idea behind TCI is the ability to manage vast volumes of data seamlessly, drilling down through these kinds of numbers, comparing town centres like for like and at successively fine scales. For more information about the product, please visit The Local Data Company website.

See the news story on ft.com (registration required).

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