Ipsos MORI
Mapping satisfaction
Geofutures enjoyed working with leading market research and polling provider Ipsos MORI to develop a new interactive online geo-spatial tool.
The National Indicators Mapping Application (NIMA) maps perceptions data‚ such as Best Value Performance Indicators and the new National Indicators.
Local authorities regularly survey residents to find out their levels of satisfaction with the environment and council‚ but the challenge is in interpreting and acting upon the results. This is where Ipsos MORI already supports its local authority clients and their partners‚ and where the new tool will allow them to add even greater value.
Eye-catching and easy to use via a normal web browser‚ the Application reveals patterns at ward‚ borough‚ regional and national scales. It also allows users to see and compare trends which overlap these boundaries‚ often undetected via analysis within traditional geographies.
Specific user-defined areas can be analysed‚ and perceptions data can be overlaid with other key information to help us understand them‚ such as the Index of Multiple Deprivation‚ demographics or neighbourhood classifications. The tool is designed to be readily customised to meet individual information needs.
More information on NIMA in our Products section.
