The Geofutures team
Alice Dalton, PhD researcher
Alice joins us in partnership with the University of the West of England and the University of Bath to research the mapping of sustainable development performance indicators at a sub-regional level. Taking the South West of England as a sample area, the aim is to develop the datasets, framework and statistical techniques to provide businesses with sufficient local-scale information on sustainability measures (currently only published nationally and regionally), to make location decisions.
A geography graduate from the University of Reading, Alice recently completed an MSc in Geographical Information Science at Birkbeck College, University of London. She combined her MSc studies with a full-time position as Geographic Information Specialist at Halcrow Group Ltd.
Chris Emberson, GIS analyst
Chris brings a wealth of marketing, client management and GI knowledge to his role at Geofutures. As a GIS consultant for Hamilton Research Ltd he created a model predicting the need for telecommunications links across 30 African countries for the World Bank, and built online tools to help visualise the information; previous roles included managing software client accounts across Europe and Africa and using GI to analyse customer targeting and increase direct mail effectiveness.
An accomplished linguist, Chris is currently completing an MSc in Geographic Information Management part-time at Cranfield University, and is a European Marketing graduate from Leeds Metropolitan University / Ecole Supérieure de Commerce, Caen.
Ruth Keily, director
Another Cambridge geography graduate, Ruth brings 20 years’ publishing and marketing experience to her role promoting Geofutures.
The practice is committed to producing written materials of the greatest possible clarity and accuracy across all media, and Ruth is also responsible for ensuring these standards are maintained.
Simon Lewis, strategic consultant
A highly respected GI industry player, Simon was among the earliest employees of Multimap.com, one of the world’s leading providers of online mapping and location-based services, recently acquired by Microsoft. As Head of Professional Services Simon led the team responsible for delivery of all online mapping services to major clients. His earlier career included leading the technical development of Dorling Kindersley Cartography, and academic and commercial research at Birkbeck College, University of London.
As Geofutures continues its growth, Simon’s long experience is being applied to enhancing GI technology, identifying opportunities and forecasting.
Dave Liddament, applications developer
An Electrical and Electronic Engineering graduate from Bristol University, Dave joined Geofutures from a successful early career with blue-chip IT provider IPL, where he progressed from programmer to software products consultant and ultimately designer, working with major clients including Vodafone.
His role within the Geofutures development team will make full use of his strong experience developing web-based applications and products. In his spare time, Dave is a keen scuba diver and touch rugby player.
Rachel Sheahan Harris, administrator
Rachel’s creative talents are many and various, but much of her career has involved supporting small and growing companies with their key business processes and office management. Geofutures now benefits from her experience in this area, bringing order as the organisation continues its growth.
Rebecca Wear, researcher
Her successful career in the fashion industry having culminated in her position as head of overseas production for top retailer Hobbs, Rebecca took a career break and now combines family commitments with her role providing research, intelligence gathering and business support to Geofutures.



