Mark Thurstain-Goodwin writes: I like this map. It’s simple, it’s effective, and it’s strangely beautiful – everything a great data visualisation should be.

The analysis takes the number of individual shop premises in the town centres surveyed every six months by The Local Data Company, then visualises these numbers in three dimensions over a map of London’s West End and surrounds.

(Note that a similar analysis could also be done for total floorspace, but this one is for the number of retail units – giving rise to interesting peaks like the one for Brixton in the right-hand foreground).

We can see the highest peaks around Oxford Street and Knightsbridge, with notable neighbours going East to the City, north to Camden and Islington and a clear mountain range along the length of the King’s Road. Through the semi-transparent data layer we see the importance of the road network to peak retail locations, even in a city with a well-developed public transport infrastructure.

Also significant is the clear peak of retail density at the new Westfield shopping centre at White City, as new a feature as an Icelandic volcano emerging from the sea.

Not only are these peaks immediately identifiable by location, but the 3-D treatment makes a map legend almost unnecessary, and makes comparison of relative heights (i.e. retail densities) at different locations immediate and straightforward. The simple visual metaphor of ‘highs’ and ‘lows’ across a landscape perfectly complements our understanding.

The underlying data here, mapped and available online with vacancy rates, churn, multiple / independent mix, floorspace and more for 1,300 UK town centres via LDC’s Town Centre Intelligence (powered by Geofutures), is acknowledged to be the most up to date available.

But actually I like this map for what it shows us about all data – that if we put information on a map we reveal its highs, lows and hidden insights.

Tags: data, mapping, town centres